Lure is Poseidon's Archaic Age god power in Age of Mythology. Where cast, a stone engraved with a trident rune emerges from the earth. The stone attracts huntable and herdable animals in the local area. Once the maximum food value of the animals has been attracted, the lure crumbles away.
This power is useful in the early game as it brings many animals of different types to one place. However, it should be used with care, as it may attract dangerous animals that attack and possibly kill villagers. Also, as players can direct herdable animals to their town anyway, it is needless to use the lure to attract herdables. Hence it is best to explore the local area to pick up any herdables before casting Lure, ensuring only huntable animals will be attracted.
The lure should be placed near the player's Town Center or a Granary, to enable villagers to gather the hunted food quickly. Lure is less effective on island maps as it may attract animals that are located across the water (which they cannot cross).